Terms of Use

Last updated: 19 August 2026

1. Who we are and what these Terms cover

These Terms of Use (“Terms”) govern your access to and use of the MX Tech AI mobile application, website, support pages and related services (together, the “Service”).

The Service is provided by:

Levi Lupo, trading as MX Tech AI
Enterprise number: 1040.807.723
VAT number: BE 1040.807.723
Email: support@mxtechai.com
Website: https://www.mxtechai.com

By creating an account, purchasing a subscription or using the Service, you agree to these Terms. If you do not agree, do not use the Service. Mandatory consumer rights that apply in your country remain unaffected.

2. Eligibility and younger users

If you are 18 or older, you may enter into these Terms yourself.

MX Tech AI is not intended for children under the age of 13. If you are under 13, you must not create an account or use the Service.

If you are aged 13 to 17, you may use the Service only with the permission or supervision of a parent or legal guardian where required by applicable law.

An App Store age rating describes content suitability; it does not replace these contractual requirements.

3. Your account

You must provide accurate information, keep it reasonably up to date and protect access to your account and device. You may not share, sell or transfer your account or impersonate another person. Notify us promptly at support@mxtechai.com if you suspect unauthorised access.

You are responsible for activity carried out through your account unless it resulted from circumstances outside your reasonable control. We may ask you to verify account ownership before handling sensitive requests.

4. The Service

MX Tech AI allows users to upload motocross photographs and receive AI-generated, technique-related observations, scores and suggested next steps. The Service may also allow you to save tips and view previous analyses.

The current Service analyses still photographs. Availability of features may depend on your device, region, app version and subscription. We may improve, add, modify or discontinue features in accordance with Section 14.

5. Permitted use

We grant you a limited, non-exclusive, non-transferable and revocable right to use the Service for lawful purposes in accordance with these Terms and the applicable app-store rules. 

You may not:

• use the Service unlawfully, fraudulently or to harm another person;

• upload content you do not have the right or permission to use;

• upload illegal, abusive, hateful, exploitative or sexually explicit content;

• upload content involving a child without the permissions required by law;

• attempt to identify, profile, stalk or harass a person using the Service or its output;

• interfere with, overload, probe or circumvent the security or access controls of the Service;

• introduce malware, automated scraping, bots or other harmful code;

• reverse engineer, copy, resell, sublicense, or make the Service available to others as a standalone or competing commercial service, except where applicable law expressly permits it; 

• use the Service or its output to develop or train a competing model or service without our written permission;

• remove legal, copyright or proprietary notices; or

• use the Service in a way that violates another person’s privacy, image rights, intellectual-property rights or other rights.

6. Your photographs and other content

You retain ownership of photographs, messages and other content you submit (“User Content”). You grant MX Tech AI a limited, worldwide, non-exclusive licence to host, copy, transmit, technically modify and process User Content only as needed to provide, secure, maintain and troubleshoot the Service, comply with law and enforce these Terms. This licence ends when the relevant content is deleted, subject to limited backups, legal retention and completed processing. 

You confirm that you own or have all rights and permissions needed for User Content and for our processing of it under these Terms. If another identifiable person appears in a photograph, you must have a lawful basis and any required permission to upload it. For a child, obtain permission from a parent or legal guardian where required.

We do not claim ownership of your User Content and do not use uploaded photographs to train AI models unless we first clearly explain that separate use and obtain any consent required by law.

7. AI-generated feedback

Analysis results are generated by artificial intelligence. AI can make mistakes and may misinterpret a photograph, posture, riding conditions or context. Results can vary even for similar images.

The feedback is general educational information only. It is not a substitute for an in-person qualified motocross coach, medical professional, mechanic, track official or safety expert. Do not rely on the Service as the sole basis for a decision involving health, injury, vehicle condition, protective equipment, track conditions or personal safety.

Always use suitable protective equipment, follow track and event rules, inspect your motorcycle, ride within your ability and seek qualified help where appropriate. Parents and guardians should supervise minors and must do so where required by applicable law. You remain responsible for how you use the feedback and for your riding decisions.

8. Subscription required

After onboarding, access to the core features of MX Tech AI requires an active paid subscription or an active free trial where offered.

Available plans, billing periods, included features, price, currency, taxes and any trial or introductory offer are shown on the Apple App Store purchase screen before you confirm payment. The information shown by Apple at the time of purchase controls if it conflicts with promotional information shown elsewhere in the Service.

We may offer monthly or annual plans. A subscription is linked to the Apple ID and MX Tech AI account or app-user identifier used for the purchase, subject to Apple’s and RevenueCat’s restoration mechanisms.

9. Billing, automatic renewal and trials

Apple bills App Store subscriptions to your Apple ID payment method. Unless cancelled, a subscription automatically renews in accordance with the subscription terms shown by Apple.

If you are using a free or discounted trial and do not want it to renew, Apple advises cancelling at least 24 hours before the trial ends. The exact subscription, renewal and cancellation information shown by Apple for your account applies.

We do not control Apple’s payment authorisation, billing timing or currency conversion.

10. Cancellation and account deletion

You can manage or cancel an Apple App Store subscription in your Apple ID subscription settings. Cancellation stops future automatic renewal, but you normally retain access until the end of the paid billing period. Deleting the app does not cancel a subscription.

Deleting your MX Tech AI account does not cancel your Apple App Store subscription. You must separately cancel the subscription through your Apple subscription settings to prevent future renewal charges. 

You may delete your account using the in-app account-deletion function or by contacting support@mxtechai.com. The effect on data is described in our Privacy Policy.

11. Refunds and withdrawal rights

Apple processes App Store payments and refund requests. You may request a refund through Apple at https://reportaproblem.apple.com or another refund channel Apple makes available. Apple decides refund eligibility under its policies and applicable law.

If mandatory consumer law gives you a right to withdraw from or cancel a purchase, that right remains fully applicable. For digital services or content supplied immediately at your request, the law may allow performance to begin during the withdrawal period and may affect the right of withdrawal where you gave the legally required prior consent and acknowledgement. Nothing in these Terms removes a mandatory refund, withdrawal, conformity or remedy right.

More information appears on our Cancellation and Withdrawal page.

12. Restoring purchases

Where supported, you may use the in-app restore-purchases function. Restoration depends on the Apple ID originally used, Apple’s receipt information and the subscription status reported through RevenueCat. Contact us if a valid purchase is not recognised, and include non-sensitive transaction information that helps us investigate. Do not email full payment-card details or account passwords.

13. Prices and taxes

The price and currency shown on Apple’s purchase screen apply to your purchase. Prices may include or exclude taxes as displayed under local App Store rules. Apple may collect and remit applicable taxes.

We may change subscription prices for future billing periods for valid commercial reasons, including changes in features, costs, taxes or market conditions. Price changes are not retroactive. Apple or MX Tech AI will provide any notice and obtain any consent required by law or App Store rules. You may cancel before the changed price takes effect.

14. Changes to the Service

We may update the Service to improve functionality, security, legal compliance or compatibility, or to add, replace or remove features. We will not materially reduce a paid Service during a current prepaid period without a valid reason and appropriate notice, except where an urgent security or legal issue makes advance notice impracticable.

If a change materially and negatively affects your access to a paid digital service, you retain all remedies required by applicable consumer law, which may include a right to terminate or receive an appropriate price reduction.

15. Availability and updates

We aim to keep the Service available and functioning but do not promise uninterrupted or error-free operation. Maintenance, outages, network conditions, device limitations and third-party services may affect availability. We will use reasonable care and skill and provide updates, including security updates, where required by law.

You are responsible for installing reasonably necessary app and operating-system updates. A failure caused solely by not installing an update we properly informed you about may affect available remedies to the extent permitted by law.

16. Suspension and termination by us

We may restrict or suspend access where reasonably necessary to:

• address a material or repeated breach of these Terms;

• protect users, the Service or third parties from security threats, fraud, abuse or harm;

• comply with law, a court order or an app-store requirement; or

• deal with non-payment or an invalid subscription entitlement.

Where reasonably possible, we will explain the reason and give you an opportunity to remedy the issue before termination. We may act immediately where delay would create a security, legal or safety risk. Suspension or termination does not remove accrued rights, mandatory refunds or other remedies available under law.

17. MX Tech AI intellectual property

The Service, software, interface, brand, logos, original text, databases and other materials supplied by us are owned by or licensed to MX Tech AI and protected by intellectual-property law. Except for the limited right to use the Service under these Terms, no rights are transferred to you.

If you voluntarily provide suggestions or feedback about the Service, we may use them without restriction or payment, provided that this does not grant us rights to your photographs or other User Content and does not override the Privacy Policy.

18. Privacy

Our Privacy Policy explains how we process personal data and forms part of the information governing the Service. If these Terms and the Privacy Policy conflict regarding personal-data processing, the Privacy Policy applies.

19. Third-party services

The Service relies on third parties, including Apple, Google/Firebase, Google Cloud, OpenAI and RevenueCat. Your use of their separate services may also be governed by their own terms and privacy notices. We are not responsible for a third-party service outside our reasonable control, but this does not reduce any responsibility we have under mandatory law for the MX Tech AI Service.

20. Legal guarantee and consumer rights

If you are a consumer in the European Union or another jurisdiction with mandatory digital-service protections, the Service must conform to the contract and applicable law. You may be entitled to have a lack of conformity remedied, receive a proportionate price reduction or terminate the contract in the circumstances provided by law.

Nothing in these Terms excludes or limits a statutory guarantee, remedy or other consumer right that cannot lawfully be excluded or limited.

21. Disclaimers

To the maximum extent permitted by law, the Service is provided for general informational and educational use and does not guarantee a particular riding result, performance improvement or accuracy of any AI-generated output. You should independently assess feedback and obtain qualified assistance where appropriate.

These disclaimers do not exclude our obligation to provide the Service with the care, skill, conformity, security and availability required by mandatory law.

22. Liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence, or breach of mandatory consumer rights.

For other loss, each party is responsible for loss that was reasonably foreseeable when these Terms were accepted and that results from its breach of these Terms or applicable law. We are not responsible for loss caused by your unlawful use, failure to follow clear safety information, unauthorised account sharing, or events outside our reasonable control, except where mandatory law provides otherwise.

If you use the Service as a consumer, we are not liable for business losses such as lost profits, lost revenue or business interruption. Any limitation in this section applies only to the extent fair and enforceable under the law that applies to you.

23. Governing law and disputes

These Terms are governed by Belgian law. If you are a consumer resident in another country, you also retain the protection of mandatory consumer rules and the right to bring proceedings in the courts available to you under applicable law. These Terms do not require a consumer to litigate only in Belgium where such a requirement would be unlawful.

Please contact support@mxtechai.com first so we can try to resolve a concern. Belgian consumers may also contact the independent Consumer Mediation Service / Consumentenombudsdienst at https://consumerombudsman.be. You may also use another competent alternative-dispute-resolution body or court where applicable.

24. Apple-specific terms

Where you obtain the app through Apple’s App Store:

• these Terms are between you and MX Tech AI, not Apple;

• MX Tech AI, not Apple, is responsible for the app and its content, maintenance and support, subject to applicable law;

• Apple has no obligation to provide maintenance or support for the app;

• Apple may refund the purchase price, if any, in circumstances required by its rules or applicable law, and otherwise has no warranty obligation for the app to the maximum extent permitted by law;

• MX Tech AI, not Apple, is responsible for addressing claims relating to the app, including product-liability, legal-compliance and consumer-protection claims, subject to applicable law;

• MX Tech AI is responsible for investigating and resolving intellectual-property infringement claims relating to the app;

• you confirm that you are not located in a country subject to an applicable US Government embargo and are not listed on an applicable US Government prohibited or restricted-party list;

• you must comply with applicable third-party terms, including wireless-data and Apple Media Services terms; and

• Apple and its subsidiaries are third-party beneficiaries of this section and may enforce it against you.

If Apple’s Standard Licensed Application End User License Agreement applies, it supplements these Terms. Mandatory rights and Apple’s applicable terms prevail where required.

25. Changes to these Terms

We may update these Terms for valid reasons, including changes to the Service, law, security or third-party requirements. Changes are not retroactive. We will publish the updated Terms with a new date and give reasonable advance notice of material changes where practicable. If required by law, we will ask you to accept the revised Terms.

If you do not agree to a material change, you may stop using the Service and cancel future subscription renewal before the change takes effect. Changes cannot remove rights or remedies that have already arisen.

26. General provisions

If a provision of these Terms is found invalid or unenforceable, the remaining provisions remain in effect, and the affected provision will apply to the maximum extent permitted by law. A delay in enforcing a right is not a waiver of that right.

You may not transfer your account or contractual rights without our consent. We may transfer the agreement as part of a business sale or reorganisation only where this does not reduce your mandatory rights and after giving any notice required by law.

27. Contact

For questions about the Service, subscriptions or these Terms, contact:

MX Tech AI — Levi Lupo

Enterprise number: 1040.807.723

VAT number: BE 1040.807.723

Business address: Zavelvennestraat 197, 3500 Hasselt, Belgium 

Email: support@mxtechai.com

Website: https://www.mxtechai.com